Aztia - Brand Identity Manual

Aztia is a conceptual airline brand created as part of an academic corporate identity project. The goal was to craft a premium, trustworthy, and culturally rooted identity for an international market.

I developed the brand’s strategy, logo, color system, and typography, and translated them into real-world applications such as stationery, signage, and aircraft livery.

The project concluded with a comprehensive brand guidelines manual to ensure consistency and scalability. Aztia demonstrates how design can shape perception, strengthen credibility, and communicate values in a highly competitive industry.